As the Brand and Marketing Director for our international hospitality company based in Phuket, Thailand, you will lead the development and execution of strategic marketing initiatives to enhance brand visibility, drive revenue growth, and increase client engagement. Reporting directly to the executive leadership team, you will play a pivotal role in shaping our brand identity and market positioning. Your primary responsibilities will include:
• Developing and implementing comprehensive brand and marketing strategies to elevate brand awareness and strengthen market presence across target segments.
• Collaborating with cross-functional teams, including sales, operations, and creative, to align marketing efforts with business objectives and revenue goals.
• Leading the creation and execution of integrated marketing campaigns, including digital marketing, social media, PR, events, and promotions, to attract new clients and retain existing customers.
• Conducting market research and competitor analysis to identify market trends, consumer preferences, and growth opportunities, and using these insights to inform marketing strategies.
• Managing the brand's online presence and reputation through effective digital marketing strategies, website management, and social media engagement.
• Overseeing the development of marketing collaterals, including advertising materials, brochures, signage, and promotional materials, ensuring consistency in brand messaging and visual identity.
• Monitoring and analyzing marketing performance metrics, including website traffic, conversion rates, ROI, and customer feedback, and making data-driven recommendations for optimization.
• Building and maintaining strong relationships with key stakeholders, including media partners, influencers, and industry associations, to enhance brand visibility and drive business growth.
• Managing the marketing budget, allocating resources effectively, and optimizing marketing spend to maximize ROI and achieve business objectives.