• Brand Strategy: Develop and implement brand strategies that differentiate our brands and create lasting emotional connections with consumers in both B2B and B2C markets.
• Marketing Campaigns: Create and execute integrated marketing campaigns across various channels (digital, social, traditional) that drive brand awareness, consideration, and purchase.
• Brand Positioning: Develop and maintain consistent brand messaging and positioning across all touchpoints.
• Cross-Functional Collaboration: Collaborate with sales, product management, creative, R&D and other teams to ensure alignment and successful execution of brand initiatives.
• Budget Management: Manage brand budgets and track key performance metrics to ensure effectiveness and ROI of marketing efforts.